Toothpaste in a tube or alternative pack
Specify the product form, intended audience and planned pack. If the design already includes a tube, provide the size, cap reference and any carton requirements. Ask the supplier to describe its scope for the exact form and pack. Track any proposed ingredient requirements or customer-facing claims in a separate project field for review alongside the supplier response.
Mouth rinse in a bottle
For a bottled rinse, state the target fill size, closure preference and intended sales channel. List any buyer-supplied bottle, cap or carton and identify which parts still need sourcing. Ask for a filled-pack review plan that covers how the customer would open, close and handle the pack. Confirm what information is available for reviewing the specific product and destination.
Compare retail and trial formats
List individual pack sizes separately so each can have its own sample, artwork and quote. A trial pack and a retail pack may call for different opening features and secondary packaging. For both versions, state the intended buyer, the receiving location and how the product will be presented. Mark the exact pack sizes that are still being considered.
Keep optional items visible
Separate firm requirements from choices the supplier can propose. A firm requirement might be a specific pack size already agreed with a retailer, while the buyer may be open to several cap styles. Ask suppliers to identify assumptions and availability for the proposed combination. Use the same brief across respondents so comparisons reflect their replies to equivalent requirements.